Bridging Fiat to Crypto: LINK and C14 Join Forces for Seamless Onboarding

5 min readFeb 13, 2024


In the ever-evolving landscape of cryptocurrency, accessibility and ease of use remain paramount. Today, we’re thrilled to announce a groundbreaking partnership between two innovative platforms, LINK and C14, set to revolutionize the way users onboard into the world of digital assets.

LINK, a leading liquidity infrastructure provider from Africa, has been at the forefront of providing the infrastructure for empowering users to seamlessly transact in cryptocurrencies across Africa and beyond. With a user-friendly interface and a commitment to accessibility, LINK has simplified the process of purchasing crypto, providing a gateway for individuals to participate in the digital economy.

On the other hand, C14 emerges as a game-changer with its revolutionary fiat-to-crypto embeddable service. By leveraging C14’s technology, users can seamlessly transition from traditional fiat currencies to cryptocurrencies, eliminating barriers and streamlining the onboarding process.

The partnership between LINK and C14 represents a convergence of expertise and vision, aimed at addressing the challenges faced by users seeking to enter the crypto space. By combining LINK’s established presence in the Nigerian market with C14’s cutting-edge technology, this collaboration promises to democratize access to cryptocurrencies like never before.

In a joint statement, Evarist Emmanuel, CEO of LINK, and Erich Grant, CEO of C14, expressed their excitement about the partnership, with Grant saying. “This collaboration marks a significant milestone in our mission to democratize access to cryptocurrencies in Nigeria and beyond.” Emmanuel echoed the sentiment, stating, “We’re super excited to be working with Erich and the C14 team in bringing Crypto as a tool in solving real-world problems with banking and currencies on the continent by empowering them with all the infrastructure needed on the ground for scale.” Both CEOs emphasized their shared commitment to innovation and user-centric solutions, highlighting the potential of this partnership to drive positive change in the crypto space.

Both LINK and C14 are thrilled to share their impressive growth metrics, showcasing the tangible impact of their respective platforms. “Over the past year,” commented a spokesperson from LINK, “our user base has expanded exponentially, with a significant increase in transaction volumes and user engagement. Since its beta launch last June, LINK has processed over millions of U.S dollars in transaction volumes and revenue. Additionally, it has amassed over millions of U.S dollars in on-chain trading volumes on StellarX, totaling 72,000+ transactions.”

Similarly, a representative from C14 highlighted, “We’ve experienced remarkable growth in adoption rates, with our embeddable service being integrated across a diverse range of platforms and industries. We’ve onboarded tens of thousands of users to Crypto but are only just now able to serve the burgeoning Nigeria Market.” These growth metrics underscore the growing demand for accessible and efficient fiat-to-crypto solutions, driving both companies to further innovate and expand their offerings to meet the evolving needs of their users.

Nigeria stands out as a notable leader in cryptocurrency adoption across the African continent, boasting impressive penetration rates that underscore the widespread embrace of digital assets. With a population exceeding 200 million people and a GDP ranking as the largest in Africa, Nigeria’s tech-savvy populace has eagerly embraced cryptocurrencies as a viable financial alternative. Recent data indicates that over 30% of Nigerian adults are actively using or trading cryptocurrencies, a figure that surpasses the global average. This surge in adoption is further exemplified by the country’s robust trading volumes, with Nigeria consistently ranking among the top cryptocurrency markets in the world.

In tandem with its burgeoning crypto scene, Nigeria’s economy has witnessed a transformative shift towards digital finance, with cryptocurrencies becoming an integral part of daily transactions. From urban centers to rural communities, the convenience and accessibility of digital assets have spurred their acceptance among merchants and businesses alike. Notably, remittances, which contribute significantly to Nigeria’s economy, have increasingly flowed through crypto channels, offering a cost-effective and efficient solution for millions of Nigerians. As regulatory frameworks evolve and infrastructure continues to mature, Nigeria’s position as a crypto-friendly nation is solidified, promising continued growth and innovation in the decentralized financial landscape.

So, what does this partnership mean for users?

First and foremost, it means simplicity. With LINK’s intuitive platform integrated with C14’s embeddable service, users can navigate the transition from fiat to crypto seamlessly, all within the familiar environment of the LINK platform. Whether it’s buying Bitcoin, Ethereum, or any other digital asset, the process is now as easy as a few clicks.

Moreover, this partnership fosters inclusivity. Nigeria, like many emerging markets, represents a burgeoning hub of cryptocurrency adoption. By combining forces, LINK and C14 are not only empowering existing crypto enthusiasts but also opening doors for those who have yet to explore the potential of digital assets.

Security is another key aspect of this collaboration. Both LINK and C14 prioritize the safety and security of user funds and data. With robust security measures in place, users can onboard into crypto with confidence, knowing that their assets are protected at every step of the journey.

Looking ahead, the partnership between LINK and C14 holds immense potential for growth and innovation. As the cryptocurrency landscape continues to evolve, this collaboration sets a precedent for industry-wide cooperation in driving accessibility and adoption.

In conclusion, the partnership between LINK and C14 marks a significant milestone in the journey towards mainstream cryptocurrency adoption. By combining their strengths, these two platforms are not only making it easier for users to enter the crypto space but also laying the groundwork for a more inclusive and accessible financial future.




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